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Marketplace

Open your fleet to research. Capture revenue you would otherwise miss.

Allow Embeint research partners to work on your production devices. When they build something your customers will pay for, you choose whether to offer it, and you are who the customer buys from.
  • You choose the apps
  • The customer buys from you
  • You keep 20% of app revenue

What you actually do

Embeint works with researchers to foster R&D on your production devices. You allow some of your fleet to be used for that work. They innovate on hardware you already have. You commit to a path to sell apps to your customers. You offer them new functionality without having to research, build or develop it yourself.

You still choose

You choose which apps you offer. Your customer buys from you, not from an Embeint app store.

How value splits

You keep 20% of all Marketplace app revenue on your device fleet. The researcher is paid for the intelligence. Embeint takes a smaller platform fee. You did not fund the R&D.
What an app is

Something new the hardware can do.

An app teaches devices already in the field something new: a new stat, a new insight, or a new capability. It arrives over the air on hardware your customers already own, and they choose whether to pay for it.
Cattle wearing tracking collars and ear tags
Animal health
A new algorithm that detects a disease or condition the device could not spot before.
Tracker mounted on a pallet in a warehouse
Asset tracking
Insight unique to the asset, beyond where it is: utilisation rates, time-in-swing, or how long it sat idle.
New stats from existing sensors
A measurement the hardware could always take, turned into a number your customer can act on.
If you wrote the algorithm
It can be sold on to the device maker’s customers, and you get a share of every sale. The device maker still has the say on what reaches their fleet.
If you make the device
You choose which apps your customers see, they buy from you under your brand, and you keep 20% of the revenue.
Marketplace economics

Researchers innovate on your fleet.

Embeint works with researchers to foster R&D on your production devices. That work runs on hardware you already have in the field. When it becomes an app your customers will pay for, you choose whether to sell it. You keep 20% of all Marketplace app revenue. You did not fund the R&D.

Illustrative example on a 250,000-device fleet. Customers take different apps. Some take more than one.

1
Step 1
A catalogue, sold by you

Embeint works with researchers on your hardware. You choose which apps to list. The customer buys from you, under your brand, not from an Embeint store. One device can run more than one app.

2
Step 2
Different mix per customer
  • Disease / health90,000 · $360,000
  • Behaviour140,000 · $280,000
  • Heat detection80,000 · $240,000
  • High-rate GPS50,000 · $75,000
  • Welfare160,000 · $160,000

Not every device takes every app. Take-up differs. Devices that run two or three apps earn on each one.

3
Step 3
Infuse meters each app
  • Counts devices that ran each app
  • Bills through your customer relationship
  • Adds the stack, then splits it
4
Step 4
You keep 20% of the stack

$223,000

A new app on the catalogue is a new line. It does not take a new R&D team of yours.

And again next year, for every app still running on a device.

$1,115,000 app revenue

on a 250,000-device fleet. Five apps, mixed take-up.

20% yours

on every app that runs

$223,000 is yours

illustrative, recurring while apps stay enabled

This example uses a 250,000-device fleet. App names, rates, and take-up are illustrative. Your 20% share applies to all Marketplace app revenue on your fleet. Talk to us to open a fleet.

If you have intelligence

Start at Researcher Toolkits.

Most university research never ships. Here the work is already on production hardware. We match the right device before anything is listed. Owners of tinyML from other ecosystems can still talk to us about porting onto partner devices.
Go to Researcher Toolkits

If you run devices

Your customers get new intelligence.

Embeint works with researchers to innovate on your fleet. You did not have to fund the R&D. Capital stays on growth. A new algorithm is a new line for the researcher, and a new offer you can choose to sell.
Talk about opening a fleet
“If the intelligence can’t run on the device in the field, it isn’t finished.”
Dr Philip Valencia

Dr Philip Valencia

Co-founder · CEO

Open a fleet, or list an algorithm.

Device partners talk to us. Algorithm creators start at /research.